Across the past year, prices for streaming services have shot up across the board.
Disney+ is the latest to follow the trend, frustrating customers, many of whom see it as reneging on the original promise that streaming services offered a cheaper and more efficient alternative to cable. A Wall Street Journal analysis found that the average price for an ad-free streaming service has increased by about 25% in the past year.
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Streaming services first offered fire sale prices to lure in customers and create rapid growth, but have now had to go back on the model, as many face a financial reckoning. Price hikes are likely to continue in the future.
Here are all the streaming giants that have increased their prices recently.
Netflix
Perhaps the king of streaming services, Netflix was a pioneer for the model, almost holding a monopoly for a brief period. It also held out for a considerable period against engaging in price hikes but made up for the delay with two unpopular moves with consumers. For one, it cracked down on password-sharing, only allowing a single household to watch the ser …