How Biden is try­ing to win back Lati­no vot­ers to save 2024 cam­paign

Pres­i­dent Joe Biden’s reelec­tion cam­paign is look­ing to use the Repub­li­can pres­i­den­tial debate in South­ern Cal­i­for­nia as a way to boost sup­port for the pre­sump­tive Demo­c­ra­t­ic pres­i­den­tial nom­i­nee going into 2024.
The Biden cam­paign will be cre­at­ing adver­tise­ments direct­ed at Lati­no vot­ers in swing states, using nar­ra­tors from var­i­ous regions, along with putting their cam­paign mes­sage on pop­u­lar Lati­no tele­vi­sion and dig­i­tal pro­grams, accord­ing to a report from NBC News.
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“Pres­i­dent Biden’s cam­paign knows Lati­nos’ polit­i­cal pow­er and is invest­ing ear­ly and aggres­sive­ly to make his case because we won’t take their votes for grant­ed,” Maca Casa­do, His­pan­ic media direc­tor for the Biden cam­paign, told the out­let.
In addi­tion to those ini­tia­tives, the Biden cam­paign is also look­ing to com­bat alleged mis­in­for­ma­tion aimed at Lati­no vot­ers as part of its mes­sag­ing plan.
The plan from the Biden cam­paign is the sec­ond time they have used the GOP debate as a back­drop to launch new ini­tia­tives in swing states and with key vot­ing demo­graph­ics. Ahead of the first Repub­li­can pres­i­den­tial debate in Mil­wau­kee, Wis­con­sin, last month, the cam­paign had a pres­ence on the ground and made an ad buy in sev­er­al bat­tle­ground states tar­get­ing His­pan­ic and black media.
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