Sam Bankman-Fried thought messy hair was key to his suc­cess, Car­o­line Elli­son claims

Sam Bankman-Fried thought messy hair was key to his success, Caroline Ellison claims

FTX founder Sam Bankman-Fried’s brown frizzy hair, car­go shorts, and untucked T‑shirt were all part of a care­ful­ly craft­ed image he curat­ed to make him­self look more like an effec­tive altru­ist and less like a bil­lion­aire brag­gart, his one-time girl­friend Car­o­line Elli­son tes­ti­fied in court on Wednes­day.
Bankman-Fried, who debuted on the Forbes bil­lion­aires list in 2021 and was esti­mat­ed to be worth $26 bil­lion, also ditched his lux­u­ry car in favor of a Toy­ota Corol­la and set up a Twit­ter account in an effort to make him­self seem more down-to-earth.
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“He thought his hair was very valu­able,” Elli­son, the for­mer CEO at Alame­da Research, said, adding that Bankman-Fried claimed he’d got­ten big­ger bonus­es while work­ing at the Wall Street trad­ing firm Jane Street because of his hair and fe …