Dana White dou­bles down on Bud Light as UFC spon­sor: ‘I’m look­ing at all the good things they do’

Ulti­mate Fight­ing Cham­pi­onship Pres­i­dent Dana White has defend­ed his com­pa­ny’s part­ner­ship with Bud Light, argu­ing that he is look­ing at “all the good things” that the beer brand’s par­ent com­pa­ny has done.
The report­ed nine-fig­ure spon­sor­ship will last for six years and comes after Bud Light served as the UFC’s spon­sor from 2008 through 2017, accord­ing to a report from Sports Busi­ness Jour­nal. Bud Light, along with its own­er Anheuser-Busch, has dipped finan­cial­ly this year after it part­nered with trans­gen­der activist Dylan Mul­vaney on social media, lead­ing to major push­back from con­ser­v­a­tives.
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“Going to this deal, you know, I know all the con­tro­ver­sy and every­thing else, but for myself, going to a long-term deal with anoth­er spon­sor, I want to be with some­body that I’m actua …