The CEO of Anheuser-Busch is making moves to see that one of its most iconic drinks, Bud Light, is able to make a comeback in the wake of the controversy it generated earlier this year.
Amid the attempt of a comeback, Anheuser-Busch CEO Michel Doukeris cited a recent poll that stated 40% of ex-Bud Light consumers were willing to buy the drink again. The popular beer brand stirred controversy after it did a partnership with influencer Dylan Mulvaney, a biological male who identifies as a transgender woman, with decreased sales of Bud Light following the partnership.
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“We are committed to continue to invest in Bud Light and all the platforms that consumers love,” Doukeris …