Elec­tric vehi­cles have deal­ers stumped on how to make con­vinc­ing sales pitch

Car deal­ers are strug­gling to con­vince the gen­er­al pub­lic to pur­chase elec­tric vehi­cles, as the price tags seem­ing­ly only entice the upper class.
“Peo­ple know what elec­tric vehi­cles are, they know the plus­es and the minus­es – we’re past that,” Ohio car deal­er Rhett Ricart told Busi­ness Insid­er. “What real­ly mat­ters now is mak­ing a pitch on afford­abil­i­ty.”
“The Amer­i­can pub­lic just isn’t ready for them yet,” Ricart went on. “If you’re a rich guy? Sure they’ll buy their Tes­la. But now we’re talk­ing about the mass­es. The cashier at Home Depot or the school teacher.”
Wash­ing­ton, DC-area deal­er Vince Shee­hy agreed. Despite dri­ving one him­self, he claimed that EVs “are the slow­est mov­ing vehi­cles right now on our lot.” Shee­hy admit­ted as a wealthy deal­er, he is no longer the elec­tric indus­try’s tar­get audi­ence.
Tes­la CEO Elon Musk has opt­ed to slash the prices of his elec­tric mod­els by a quar­ter, bring­ing its Mod­el X SUV price tag down $79,990, from $120,990. The move makes the Infla­tion Reduc­tion Act’s fed­er­al tax cred­it for elec­tric SUVs applic­a­ble to the Mod­el X, now that its price is under $80,000. Musk con­firmed in an earn­ings call last month that he was attempt­ing to meet con­sumers where they are, a …