Why Dis­ney has had box office duds in 2023

Why Disney has had box office duds in 2023

The Walt Dis­ney Com­pa­ny is cel­e­brat­ing its 100th anniver­sary this year, but box office returns have not had the stu­dio in a cel­e­bra­to­ry mood.
Of the nine major film releas­es by the stu­dio this year, only four are esti­mat­ed to have bro­ken even, and only one of those films did so by a sig­nif­i­cant mar­gin. The dis­ap­point­ing returns for the com­pa­ny mean it almost cer­tain­ly will fail to have a film gross $1 bil­lion world­wide for the first time since 2015, not count­ing 2020 and 2021, which were affect­ed by the coro­n­avirus pan­dem­ic.
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One of the rea­sons float­ed for the poor box office show­ings has been the qual­i­ty of the films. Dis­ney CEO Bob Iger has him­self said the stu­dio will refo­cus on what they’re mak­ing.
“We have enter­tained w …