Peo­ple increas­ing­ly turn­ing to store-brand prod­ucts as infla­tion woes con­tin­ue

With infla­tion becom­ing almost too much for most peo­ple, shop­pers are respond­ing by buy­ing an increas­ing share of store-brand prod­ucts at the super­mar­ket.
Sales have increased by 6% among these gener­ic brands, accord­ing to mar­ket research firm Cir­cana. The data also show that indi­vid­ual prod­uct sales are increas­ing. Sales of dish soap, home air fresh­en­ers, tor­tillas, pas­ta, and pet food round­ed out the top 10 of unit sales this year com­pared to last year. Only nut but­ter, jel­lies, and jams decreased in sales by less than 2%.
“Pri­vate brands are increas­ing­ly cap­tur­ing mar­ket share from name brands, expe­ri­enc­ing growth in both dol­lar sales and units,” Mary Ellen Lynch, head of the firm’s Cen­ter Store Solu­tions, said in a state­ment. “This trend is dri­ven by con­sumers, par­tic­u­lar­ly those with chil­dren, as well as mil­len­ni­al and Gen X house­holds with­out chil­dren, who are strate­gi­cal­ly employ­ing a vari­ety of meth­ods to stretch their dol­lars amid high infla­tion.”
Infla­tion rose by 0.3% in April after a month of increas­ing …