McDonald’s posts first under­per­form­ing quar­ter results since pan­dem­ic

McDonald’s saw few­er cus­tomers enter through its gold­en arch­es in its sec­ond quar­ter, mark­ing the first time since 2020 that the chain expe­ri­enced a decrease in sales.
The results span­ning from April 1 to June 30 of this year saw its glob­al com­pa­ra­ble sales decrease by 1%, com­pared to the 1.3% decrease in sales McDonald’s expe­ri­enced in its fourth quar­ter in 2020. The most recent quar­ter report also revealed that the net income of McDonald’s went down by 12%.
McDonald’s CEO and Chair­man Chris Kem­pczin­s­ki cit­ed how con­sumers are being “more dis­crim­i­nat­ing” in how they spend their mon­ey, and the chain is aim­ing to address increas­ing its val­ue to cus­tomers.

A McDonald’s restau­rant is seen on Feb. 14, 2018, in Ridge­land, Mis­sis­sip­pi. McDonald’s con­firmed on June 18, 2024, that it has decid­ed to end a glob­al part­ner­ship with IBM, which has been test­ing an arti­fi­cial intel­li­gence tech­nol­o­gy at select McDonald’s dri­ve-thrus since 2021.(AP Photo/Rogelio V. Solis, File)

The pre­vi­ous quar­ter saw McDonald’s sales increase by 1.9%, though this was below the 2.1% that had been fore­cast­ed. 
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