Washington, D.C., Attorney General Brian Schwalb sued StubHub on Wednesday, accusing the online ticket exchange platform of deceptive pricing.
The lawsuit alleges that StubHub uses a system called “drip pricing,” in which the platform advertises a deceptively low price to ticket buyers but charges a much higher total at checkout after adding on hidden fees.
The company leads customers through a needlessly long checkout process while a countdown clock creates a false sense of urgency, according to the lawsuit.
“By the time customers have made it past StubHub’s numerous pages — often over a dozen — to the end of the lengthy checkout process, they are often charged a final price substantially higher than the advertised price due to cryptic ‘fulfillment and service’ fees tacked on without adequate explanation of the fees’ purpose,” Schwalb’s office said.
“Faced with this inflated total and th …