The World Federation of Advertisers has disbanded a group that worked to ensure companies only advertise with “responsible” media outlets, hours after it was sued by X and Rumble.
WFA chief executive Stephan Loerke wrote to members on Thursday that the “discontinuing” of the Global Alliance for Responsible Media (GARM) initiative was “not made lightly,” Business Insider reported.
His letter added that he believes GARM will prevail against the lawsuits.
The shuttering comes weeks after Daily Wire co-founder Ben Shapiro testified to Congress about evidence that GARM targeted conservative news outlets. GARM counted almost all advertising companies as members, an …