Campaign advertising for Senate races in Ohio, Pennsylvania, and Montana will dominate investments this 2024 election cycle, signaling the most important battlegrounds for control of the upper chamber.
So far there have been $723 million worth of campaign ad buys for the three states, according to AdImpact data, reported by Axios. The figures include ad reservations made as of Aug. 7 through Election Day.
Most of the money is going to the Ohio Senate race where Sen. Sherrod Brown (D‑OH) is embroiled in one of the most high-stakes reelection battles against GOP opponent Bernie Moreno. The race has become 2024’s first non-presidential race to exceed $300 million in spending, and it’s also one of the most expensive races that the political ad tracking firm has seen.
The only state in which Republicans have been outspending Democrats on campaign ads and reservations is Ohio, where they have spent $158.4 million compared to $152 million from Democrats. The majority of the cash is coming in from outside groups such as the Democratic Duty and Honor group, which invested $28.7 million and represents 51% of Democratic spending, while the Republican group One Nation spent $27 …