Mat­tel Fac­ing Law­suit After Mis­print­ing Porn Site On ‘Wicked’ Kids Mer­chan­dise

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Mat­tel now faces a class action law­suit after it mis­print­ed a web­site on the side of its “Wicked” kids doll mer­chan­dise pack­ag­ing that was actu­al­ly for a porno­graph­ic site.

A South Car­oli­na mom filed the law­suit in fed­er­al court in Los Ange­les, suing the com­pa­ny after she said her daugh­ter was exposed to “hard­core, full on nude porno­graph­ic images depict­ing actu­al inter­course” when the minor went to the web­site pro­vid­ed on the doll pack­ag­ing, TMZ report­ed.

The moth­er said the daugh­ter showed her pic­tures she got from the web­site “wicked.com,” which was print­ed on the side of her toy box instead of the cor­rect address, which is wickedmovie.com. The mom said both she and her daugh­ter were left “hor­ri­fied” by the “inex­cus­able error” by the com­pa­ny, CNBC not­ed. The suit seeks at least $5 mil­lion in dam­ages for any­one who bought the “Wicked” dolls with the mis­print­ed web­site address.

Mat­tel ini­tial­ly issued an apol­o­gy after learn­ing about the mis­print with the web­site infor­ma­tion. And the com­pa­ny imme­di­ate­ly removed the doll col­lec­tion, includ­ing fash­ion dolls, singing fig­urines, and deluxe col­lectible mod­els, from the shelves from the var­i­ous retail­ers that were sell­ing the kids items, The Hol­ly­wood Reporter not­ed.

“Mat­tel was made aware of a mis­print on the pack­ag­ing of the Mat­tel Wicked col­lec­tion dolls, pri­mar­i­ly sold in the U.S., which intend­ed to direct con­sumers to the offi­cial WickedMovie.com land­ing page,” a state­ment from Mat­tel pre­vi­ous­ly read.

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“We deeply regret this unfor­tu­nate error and are tak­ing imme­di­ate action to rem­e­dy this,” it added. “Par­ents are advised that the mis­print­ed, incor­rect web­site is not appro­pri­ate for chil­dren. Con­sumers who already have the prod­uct are advised to dis­card the prod­uct pack­ag­ing or obscure the link and may con­tact Mat­tel Cus­tomer Ser­vice for fur­ther infor­ma­tion.”

The “Wicked” movie is a musi­cal based on the pop­u­lar Broad­way show that explores the events before Dorothy arrives in Oz. The film fea­tures a high-pro­file cast, with Cyn­thia Eri­vo and Ari­ana Grande play­ing the lead­ing roles of Elpha­ba and Glin­da.

“Wicked” is being released in two parts, with the first install­ment released on Novem­ber 22. The Broad­way musi­cal is based on the book “Wicked: The Life and Times of the Wicked Witch of the West,” which was inspired by L. Frank Baum’s nov­el “The Won­der­ful Wiz­ard of Oz.”

Aman­da Hard­ing con­tributed to this piece.

Relat­ed: Kids Doll Pro­mot­ing Movie Inad­ver­tent­ly Directs Buy­ers To Porn Site