Wok­e­ness Was Dealt A Huge Blow In 2024, But These Com­pa­nies Still Tried To Push It

The year 2024 has been a huge suc­cess for con­ser­v­a­tives push­ing back against diver­si­ty, equi­ty, and inclu­sion and LGBTQ ini­tia­tives that woke com­pa­nies have rubbed in their faces. 

After years of wok­e­ness infil­trat­ing what seemed to be every area of the cul­ture, Amer­i­cans stood up this year and fought the DEI cult with amaz­ing suc­cess. Thanks to con­ser­v­a­tives like Matt Walsh, Rob­by Star­buck, and Jere­my Bor­e­ing, the Left was final­ly put on the defen­sive as their woke ide­ol­o­gy was exposed for its insan­i­ty. 

Walsh’s “Am I Racist?” com­e­dy put the crazi­ness of wok­e­ness on full dis­play. The film fea­tures Walsh going under­cov­er in the world of DEI to expose the grift of the race hus­tlers prof­it­ing off people’s emo­tions through decep­tion. 

Star­buck, mean­while, exposed DEI in major U.S. cor­po­ra­tions, which result­ed in com­pa­nies such as Wal­mart, Harley-David­son, Ford, and Trac­tor Sup­ply announc­ing they are aban­don­ing their DEI poli­cies and pro­grams and cut­ting ties with con­tro­ver­sial pro­gres­sive groups, includ­ing the Human Rights Cam­paign.

Even Pride Month, when many com­pa­nies push LGBTQ mes­sag­ing dur­ing June, was toned down in 2024 com­pared to pre­vi­ous years. 

Jere­my Boer­ing, the co-CEO of The Dai­ly Wire and founder of Jeremy’s Razors, has also con­tin­ued to stand up to the woke mob and fight for tra­di­tion­al val­ues. Jeremy’s Razors was found­ed as a response to left­ist com­pa­nies forc­ing their views on cus­tomers. What bet­ter way to cel­e­brate con­ser­v­a­tive vic­to­ries while stick­ing it to the woke Left than shop­ping 30% off Jeremy’s Cyber Week sales, which con­tin­ue through­out the week? 

While con­ser­v­a­tives right­ly cel­e­brate these mas­sive vic­to­ries, the fight isn’t over. Mul­ti­ple major com­pa­nies are still push­ing woke caus­es. Here are a few of them: 

Apple 

Apple faced back­lash from con­ser­v­a­tives after it post­ed its require­ments for its “Apple Entre­pre­neur Camp” on August 13. The post­ing from the com­pa­ny said that all “female,* Black, Hispanic/Latinx, and Indige­nous” devel­op­ers were wel­come to apply. The aster­isks around “female” point­ed to a note that said Apple “believes that gen­der expres­sion is a fun­da­men­tal right. We wel­come all women to apply to this pro­gram.”

A coali­tion of 14 Repub­li­can attor­neys gen­er­al wrote to Apple, warn­ing the tech giant that the pro­gram might be ille­gal. 

Apple is the third-largest com­pa­ny by rev­enue in the U.S. 

Google 

Ear­li­er this year, Google’s Gem­i­ni AI was slammed after it failed to pro­duce his­tor­i­cal­ly accu­rate images. Gem­i­ni also spit out left­ist talk­ing points when asked about polit­i­cal top­ics. As peo­ple played with the AI tool and asked it ques­tions, they found that it often had biased respons­es on top­ics like the Israel-Hamas war, COVID, racism, and the def­i­n­i­tion of “woman.” 

Google also has a web page focused on “gen­der equi­ty,” “LGBTQ+ inclu­sion,” and “racial equi­ty.”  

Dur­ing the 2024 pres­i­den­tial cam­paign, House Repub­li­cans were con­cerned that Google was “cen­sor­ing infor­ma­tion about for­mer Pres­i­dent Don­ald Trump.” The tech giant claimed that bugs in its sys­tem caused search­es for Trump to gen­er­ate arti­cles about Vice Pres­i­dent Kamala Har­ris.

Dis­ney

Dis­ney is dou­bling down on its live-action “Snow White” after actress Rachel Zegler crit­i­cized the orig­i­nal fairy­tale, call­ing the tra­di­tion­al love sto­ry “weird.” Any sign of tra­di­tion in Disney’s remake appeared to be gone as Disney’s film­mak­ers dropped the tra­di­tion­al dwarfs to sup­pos­ed­ly fight against stereo­types of peo­ple with dwarfism. Instead, the film depict­ed “mag­i­cal crea­tures,” a move that was blast­ed for cav­ing to the woke mob. 

Dis­ney scrubbed the “mag­i­cal crea­tures” idea and went back to dwarfs, but the com­put­er-gen­er­at­ed imagery (CGI) por­tray­al of the sev­en dwarfs was blast­ed after Dis­ney recent­ly released anoth­er trail­er. 

Ben & Jerry’s 

Last month, the ice cream giant sued its par­ent com­pa­ny, Unilever, accus­ing it of cen­sor­ing pro-Pales­tin­ian pub­lic state­ments, a claim that Unilever denies. That came after Ben & Jerry’s tar­get­ed Israel in a boy­cott in 2021, which led to some investors divest­ing Unilever shares, and then, Ben & Jerry’s sued Unilever for sell­ing its busi­ness to a licensee in Israel. 

Dove

Dove’s hypocrisy was on full dis­play ear­li­er this year when it claimed to sup­port girls and women in sports despite the fact that two years ago, the brand con­grat­u­lat­ed Lau­rel Hub­bard, a male weightlifter who com­pet­ed against women at the Olympics.

Dove con­tin­ues to push its “anti-racist” and pro-LGBTQ mes­sag­ing on its web­site. 

Harry’s

While some com­pa­nies toned down their Pride Month mes­sag­ing this year, Harry’s dou­bled down on the wok­e­ness, brag­ging about its sup­port for rad­i­cal gen­der the­o­ry and announc­ing on June 1 that it’s con­tin­u­ing its part­ner­ship with The Trevor Project, an activist orga­ni­za­tion that runs a chat room where minors can talk to peers and adults about their sex­u­al­i­ty.

Some com­pa­nies may nev­er learn that wok­e­ness is being reject­ed by most Amer­i­cans. But thank­ful­ly there are alter­na­tives that will nev­er force left­ism on you, and alter­na­tives that will join the fight against wok­e­ness — alter­na­tives like Jeremy’s Razors. 

Get woke-free gifts for 30% off for every self-respect­ing man and woman on your Christ­mas list. Check out the Jeremy’s Pre­ci­sion 5 1‑Year Bun­dle or Jeremy’s Women’s Razor 1‑Year Bun­dle. It’s all the blades a man or woman needs to con­quer stub­ble and pro­gres­sive bull$#!& for a full 365 days. Stock up for young men or women in col­lege or any man or woman with no time for PC non­sense.

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Shop­ping for a free­dom-lov­ing lady in your life? The new­ly launched Women’s Mega Bun­dle is here to keep her skin smooth and val­ues unboth­ered. The bun­dle includes shave and show­er essen­tials from Jeremy’s women’s line includ­ing a women’s razor made for women who know what a woman is, shave cream, mois­tur­iz­ing body wash & lotion, plus the icon­ic Left­ist Tears Tum­bler.

Wok­e­ness lost in 2024, but there’s still much to be done. At Jeremy’s, the fight will con­tin­ue to ensure that Amer­i­cans don’t have to rely on mega-cor­po­ra­tions that often fall in line with the Left’s woke talk­ing points. 

Jeremy’s Razors shares com­mon own­er­ship with The Dai­ly Wire.