NFL com­mis­sion­er says diver­si­ty makes league ‘bet­ter’ and helps attract best ‘tal­ent’

NFL commissioner says diversity makes league ‘better’ and helps attract best ‘talent’

NFL Com­mis­sion­er Roger Good­ell gave his state of the league address on Mon­day, an annu­al rit­u­al tra­di­tion­al­ly held the Mon­day before the Super Bowl. He cov­ered var­i­ous top­ics, includ­ing the league’s diver­si­ty efforts over the years. 

He was asked sev­er­al ques­tions about diver­si­ty by reporters who, inex­plic­a­bly, sought to link the exec­u­tive order by Pres­i­dent Don­ald Trump to elim­i­nate DEI pro­grams with­in the fed­er­al gov­ern­ment to the pro­fes­sion­al foot­ball league. The NFL is sep­a­rate from the fed­er­al gov­ern­ment and unaf­fect­ed by Trump’s exec­u­tive order.

Good­ell explained that he didn’t think the league’s diver­si­ty ini­tia­tives ran counter to the Trump administration’s direc­tive, NFL.com report­ed.

“Our poli­cies have been designed to be well with­in the law, well with­in the prac­tice,” Good­ell said. 

“We also believe we are doing the right thing for the NFL, and our poli­cies are con­sis­tent with the cur­rent admin­is­tra­tion as well as the last admin­is­tra­tion,” he not­ed.

He also elab­o­rat­ed on why the league val­ued diver­si­ty empha­sized how these efforts helped improve the NFL.

“We think we’re bet­ter when we get dif­fer­ent per­spec­tives, peo­ple with dif­fer­ent back­grounds, whether they’re women or men or peo­ple of col­or, we make our­selves stronger, and we make our­selves bet­ter when we have that,” Good­ell said.

“We got into diver­si­ty efforts because we felt it was the right thing for the Nation­al Foot­ball League, and we’re going to con­tin­ue those efforts because we’ve not only con­vinced our­selves, I think we’ve proven to our­selves that it does make the NFL bet­ter,” he added.

The NFL com­mis­sion­er did not elab­o­rate on his com­ments as to exact­ly how it made the NFL bet­ter. He also did not pro­vide any spe­cif­ic exam­ples con­nect­ing diver­si­ty efforts to league improve­ment or how the league would have suf­fered if such pro­grams did not exist.

“We’re not in this because it’s a trend to get into it or a trend to get out of it,” he said.

Good­ell then claimed diver­si­ty ini­tia­tives were inte­gral to recruit­ing top tal­ent into the NFL.

“Our efforts are fun­da­men­tal in try­ing to attract the best pos­si­ble tal­ent into the Nation­al Foot­ball League both on and off the field,” the NFL com­mis­sion­er said. 

How­ev­er, once again, he did not explain how cur­rent league employ­ees would not be work­ing in the NFL if not for diver­si­ty efforts. 

The NFL’s well-known Rooney Rule, which required teams to inter­view at least one minor­i­ty can­di­date for exec­u­tive and coach­ing staff job open­ings, was enact­ed in 2003. The rule is named after Dan Rooney, for­mer Pitts­burgh Steel­ers own­er, and for­mer NFL diver­si­ty com­mit­tee chair. 

In 2021, many con­sid­ered to be a response to the nation­al polit­i­cal fer­vor over the George Floyd riots and, tan­gen­tial­ly, the Col­in Kaeper­nick con­tro­ver­sy,  the NFL expand­ed the rule to require teams to inter­view two minor­i­ty can­di­dates for job open­ings for head coach­ing and gen­er­al man­ag­er posi­tions.

Good­ell tout­ed the program’s suc­cess and explained that it pro­vid­ed oppor­tu­ni­ties in the NFL with­out requir­ing teams to fol­low a quo­ta sys­tem to hire peo­ple based on race or gen­der. 

“There’s no require­ment to hire a par­tic­u­lar indi­vid­ual on the basis of race or gen­der,” Good­ell said. “It’s sim­ply on the basis of look­ing at a can­vas of can­di­dates that reflect our com­mu­ni­ties and to look at the kind of tal­ent that exists there, and then you make the best deci­sion on who is hired.”

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“There are no quo­tas in our sys­tem. This is about open­ing that fun­nel and bring­ing the best tal­ent into the NFL,” he added.

Super Bowl 59 will be played in New Orleans on Sun­day between the Kansas City Chiefs and the Philadel­phia Eagles.