‘Toss Target’: Huge retailer boycotted over pro-abortion stand

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Target, one of former first lady Michelle Obama’s favorite stores, is facing a boycott over its post-Roe v. Wade move to pay the travel costs of employees seeking abortions.

Concerned Women for America, the 500,000-strong conservative women’s policy network, said Target’s plan is a “slap in the face” to pro-life customers and an unnecessary policy to prove it’s a “woke” corporation.

Penny Nance, the CEO and president of CWA, who is leading the group’s “Toss Target” campaign, also said Target does not provide help to pregnant employees who decide to have their children.

“Companies who fund travel to another state for an abortion and don’t provide the extra support for their employees who choose life are practicing discrimination, and their actions are a slap in the face to the more than 70% of Americans who want restrictions on abortion,” Nance told Secrets.

“Target has been on the wrong side of family issues for many years, and it’s time we take our business elsewhere and let their executives and managers know why. In addition, pro-life employees should look for better work and better pay at companies who respect their values,” she added.

The campaign, shared with Secrets, urges women to turn to pro-life companies and products instead of Target. In a video accompanying the campaign, CWA suggests that women looking for similar products as those Target offers shop at Walmart instead.

The campaign hits one of the nation’s biggest retailers at a time when parents are shopping for back-to-school goods that the company’s big box stores specialize in. Typically, there is a Walmart near a Target.

Target has some cachet and is sometimes called “Tarjay” to show that. A poorly disguised Obama was once photographed shopping in a Target about 10 miles from the White House.

The CWA campaign includes a video urging Target shoppers to go elsewhere. In it, a shopper is told that by spending money at Target, she is helping fund abortions.

Michelle Obama Legacy
In this Sept. 29, 2011, file photo, first lady Michelle Obama, wearing a hat and sunglasses at a Target department store in Alexandria, Va., after doing some shopping.

Charles Dharapak/AP

It also includes the emails of top company officials whom CWA wants supporters to pepper with demands to reverse their policy.

The company had no immediate reaction to the campaign.

Target is one of several liberal-run companies that reacted to the recent Supreme Court Dobbs v. Jackson Women’s Health Organization decision by offering to pay varying abortion expenses of employees in states banning it. Some states have moved to ban abortion, while others have embraced it.

“Pro-life Americans have the power of the purse and need to stop funding companies that hate us and everything we stand for,” said Nance, whose group is the largest of its kind in the United States.

On its webpage urging supporters to boycott Target, CWA says, “We at CWA are fed up with spending our hard-earned money on corporations that would rather encourage women to terminate the lives of their unborn children than supply them with the necessary maternity leave and childcare they need. With that, it is time to ‘Toss Target.’ To stop shopping at Target and look for alternatives to their products.”

It has previously provided a list of alternative companies, but this is CWA’s first “targeted” effort. On its list, for example, it suggests anti-abortion shoppers turn away from Starbucks and instead buy refreshments at Black Rifle Coffee and choose Wrangler over Patagonia products.