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Go woke, go broke: DC’s gay Superman canceled after 18 issues and poor sales

People aren’t buying Superman’s new sexuality — literally.

After experiencing low sales, Superman: Son of Kal-El is being canceled by DC Comics.


Superman: Son of Kal-El #5 Variant Cover by DC comics

Travis Moore and Tamra Bonvillain

The announcement was made over the weekend during New York Comic Con. According to DC, the 18th issue will be the series’s last.

“Superman: Son of Kal-El will end with issue #18, but fans of Jon Kent do not need to worry! Writer Tom Taylor and artist Clayton Henry will be telling new Jon Kent stories in Adventures of Superman: Jon Kent,” said the company in a press release.

“I couldn’t be more excited for Jon Kent to headline the iconic Adventures of Superman,” said Taylor. “It’s a real testament to the fantastic response of fans to Jon as Superman. This series is going to be one of the most action-packed books I’ve ever written and Jon is going to be tested more than ever before. While we can tell you the Superman of Earth-2, Val-Zod, and Jon’s nemesis, Ultraman, will be key characters in the early part of Adventures of Superman, what we’re going to reveal at the end of issue #2 will have everyone talking and issue #3 launches us in a direction that no one will see coming.”

Last year, DC announced that Superman Jon Kent would come out as bisexual, and issues of the comic even featured a male love interest. One illustration showed the two characters engaged in a passionate kiss.

DC Comics’s Superman: Son of Kal El

Jon Kent and Jay Nakamura by John Timms

The comic did not crack the top 50 comic books by units sold in December 2021, indicating less-than-satisfactory sales. At the time, the series was only five issues in.

In August 2022, the comic was similarly not present in the top 50.

The series also depicted the superhero as a climate change activist, with an illustration of Kent protesting and holding a sign that reads “School Strike for Climate.”

Recently, a Scooby Doo Halloween special rebranded the beloved character of Velma as a lesbian. She appears to develop a crush on the new character Coco Diablo in the Warner Bros. program.


James Gunn, who wrote some of the previous live-action films, tweeted in 2020 that he attempted to write Velma as gay but faced opposition.

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