TikTok’s Last-Ditch Effort Amid US Ban: Recruit­ing Nuns, Vet­er­ans and Ranch­ers

Fazed by a loom­ing ban in the U.S., Tik­Tok has deployed what appears to be a des­per­ate, last-ditch effort to gain sup­port from con­ser­v­a­tive Amer­i­cans through pro­pa­gan­da-like ads.
Accord­ing to The New York Times, the com­mu­nist Chi­nese-owned social media plat­form has fun­neled over $3.1 mil­lion on a mar­ket­ing cam­paign in three weeks alone, coin­cid­ing with the Sen­ate’s eval­u­a­tion of a major anti-Tik­Tok bill. The bill aims to give the US Pres­i­dent the author­i­ty to force Tik­Tok to divest from its Chi­nese-based par­ent com­pa­ny, ByteDance. 
As report­ed by The Times, the mul­ti-mil­lion dol­lar ad cam­paign might be part of a broad­er effort by Tik­Tok to pan­der to con­ser­v­a­tives. Dis­turbing­ly, the mul­ti-mil­lion dol­lar ad is tak­ing place in Penn­syl­va­nia, Neva­da and Ohio—all bat­tle­ground states in 2024. The indi­vid­u­als par­tic­i­pat­ing in the cam­paign are none oth­er than nuns, ranch­ers and vet­er­ans.
One of la …