![X Says It Lost Advertisers After ‘Anti-Misinformation’ Firm Peddled Misinformation X Says It Lost Advertisers After ‘Anti-Misinformation’ Firm Peddled Misinformation](https://dw-wp-production.imgix.net/2024/03/GettyImages-1963458442-scaled-e1710779336526.jpg)
Dozens of major brands said they could not advertise on X because of a poor rating from a third-party “brand safety” firm that now admits it made a mistake, the social media platform says.
DoubleVerify, a firm that rates digital platforms such as X based on how they handle questionable content like racism or “misinformation,” acknowledged it made a mistake with its rating of billionaire Elon Musk’s social media platform.
“DoubleVerify recently discovered a graphical error in the display of X’ …